Waiting for AB Split Test Winner

Waiting for AB Split Test Winner

Waiting for AB split test winner

Is it just me or is anyone else getting frustrated waiting for Google to decide on the winner of an A/B split test?

With the looming closure of Google Website Optimizer (GWO) we’re all delighted to see the introduction of AB split testing in Google Analytics (GA).

But, for those of us who’ve already started using it; the delight soon turns into frustration when we see split tests WITH A CLEAR WINNER taking over 2 weeks for Google to officially tell you which is the statistically significant winner. Sure, I know there needs to be “enough data” for there to be a statistically significant winner, but come on… what’s not clear about this:


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